Today even Válasz had to admit that the Hungarian government’s PR stunt that followed the less than successful Merkel-Orbán meeting was a mistake. Referring to the false news about mega-investment,” Valóság, after an earlier glowing report, had to retreat and acknowledge that “there is no BMW, there is no new Mercedes factory and Fidesz doesn’t seem to be successful in the RTL Klub affair either. This wouldn’t be drama if the government had the guts to deny Vs.hu‘s news. But now we do have a small drama.”
I don’t know whether we can call it a drama, but that the Hungarian government’s already tarnished reputation now has an ugly rusty spot as well, that’s for sure. AFP picked up the news about the gigantic German investments that were agreed on during the meeting between the German chancellor and the Hungarian prime minister, but unlike András Kósa, the author of the Vs.hu article, AFP, before publishing the article, did go to the “spokesman for the Hungarian government [who] declined to comment.” Not did the spokesman not deny the story, as Válasz would have suggested, but he purposely spread the disinformation. That leaves me to believe that this PR stunt was concocted by the large communication team around the prime minister’s office.
What can one say about a government that engages in such cheap tricks? Keep in mind that the team around Viktor Orbán was handpicked by the prime minister himself. The members of this team are the ones who manage “communication,” which seems to be the most important aspect of politics for Viktor Orbán. He is like a salesman who has only one goal: to sell his wares regardless of their value or even utility.
What were these communication wizards thinking? Surely they had to realize that sooner or later reporters will ask these companies about their alleged plans and the truth will be revealed. Indeed, Mercedes and BMW have already denied the leaked information about their plans to build factories in Hungary, and this morning we learned from the Siemens spokesman that Siemens is no longer active in industries connected to nuclear energy and therefore the news about their involvement with the Paks Nuclear Power Plant is untrue. As far as the helicopters are concerned, apparently no decision has been made. It is possible that after the meeting Airbus, the French-German company reported to have won the contract, might not be the favorite.
I can only hope that the story of this ruse will reach Angela Merkel’s office, not that I have any doubt about her assessment of the Hungarian prime minister’s character. In any case, the Orbán government’s courting of Germany as a counterbalance to the United States did not work out to Orbán’s satisfaction. Of course, he himself is partly to blame for the fiasco with his public defense of “illiberal democracy.” Even Gábor G. Fodor, a right-wing “strategic director” of Századvég, a Fidesz think tank, said that Viktor Orbán made a mistake when he openly defended his vision of “illiberal democracy.” In fact, he went so far as to say that “this debate cannot be won,” especially not before a western audience. If this absolutely devoted Orbán fan considers the prime minister’s defense of his ideology to have been a mistake, then, believe me, the mistake was a big one.
So, here we are. After all the effort the government put into good relations with Germany, it looks as if Angela Merkel was not convinced. So, where to go from here? There seems to be a serious attempt at improving U.S.-Hungarian relations. This effort was prompted by the long-awaited arrival of the new U.S. ambassador, Colleen Bell, who shortly after her arrival began a round of visits and attended to a number of official duties. Her first trip was to Csaba Hende, minister of defense, which was reported by Hungary Today, a newly launched, thinly disguised government propaganda internet site. The news of her visit was coupled with the announcement of Hungary’s plans to purchase a new helicopter fleet. The fleet will consist of 30 helicopters that will cost 551 million euros. Discussing the helicopters and Colleen Bell’s visit in the same article was no coincidence. Most likely, the Hungarian government wants to give the impression that there is a possibility that the helicopters will be purchased from the United States.
Even more telling is the paean on the Hungarian government’s website to “successful Hungarian-U.S. economic cooperation.” The occasion was the opening of Alcoa’s “expanded wheels manufacturing plant in Hungary.” It is, if I understand it correctly, an expansion of facilities that have been in place ever since 1996. The construction cost $13 million, and it will create 35 new permanent jobs. The facility was officially opened by Colleen Bell and Péter Szijjártó. Szijjártó was effusive: “with Alcoa’s new investment, a new chapter has opened in the success story of Hungarian-U.S. economic cooperation.” We also learned that the Hungarian government “granted one billon forints for the project.”
Photo by Márton Kovács
Bell, for her part, appealed to Hungarian pride by reminding her hosts that, although Alcoa has existed for 125 years, “this is not very long in terms of Hungary’s 1000-year-old history, but for the United States, a 125-year period covers half of its existence.” Music to Hungarian ears. Of course, she also promised that in the future she will work hard to create new opportunities for both U.S. and Hungarian businesses and to further improve their cooperation. The mayor of Székesfehérvár, the city where the Alcoa factory is located, announced that the wheels of buses in the city will gradually be replaced with Alcoa products.
I somehow doubt that courting the United States in this manner will make Washington forget about the anti-American rhetoric of pro-government papers or the incredible performance of the Orbán government in connection with the U.S. banning of Hungarian nationals because of corruption charges. Somehow I have the feeling that courting the United States without changing government policies will be just as unsuccessful as Orbán’s earlier efforts in Germany.
And one final note. Today Orbán announced that the fate of cheaper utility costs depends on his successful negotiation with Vladimir Putin on the price of gas and oil to Hungary. If he is unsuccessful, the current low utility rates cannot be maintained. The message? The Hungarian people should support his Russia policy. If not, their utility bills will rise again. Let me add that the team that came up with the idea of reducing utility prices hit a gold mine. The Orbán government’s popularity in 2012 was even lower than it is now. Yet a year and a half later the popularity of the party and the government soared. For Orbán utility rates are terribly important, and therefore I suspect that he will do everything in his power to strike a deal with Putin. The question is at what price.
Hungarian Spectrum 